The use of natural health products such as multi-vitamins, herbs, etc. has increased dramatically in Canada – and many other developed countries – over the past decade. While some of these products may provide health benefits, the majority of health claims are made with little or no basis in science.
Regardless of whether you believe the health claims, there is no doubt that better regulation of the natural health products industry will help to protect the safety and health of consumers. The recent dishonest advocacy efforts of a controversial online supplement company should serve as sufficient evidence that better enforcement of existing laws will protect consumers and legitimate companies.
A Triumph of Astroturf?
Although regulated in Canada since 2004, natural health products nevertheless enjoy a hothouse climate of easy licensing, minimal oversight, and toothless enforcement — which [bill] C-51 is designed to improve. Health Canada’s [current] limited enforcement powers have created a wild west landscape in which the good, bad, and ugly parts of the supplement industry have all thrived. Not surprisingly, many — especially the shadiest operations — would like things to stay just as wild as they’ve been.Amazingly, one supplement company’s sly manipulation of public opinion could accomplish just that.
Like most Canadians, the first things I heard about C-51 were bad. I became aware of Bill C-51 when, largely in advance of mainstream media interest, dozens of “stop C-51” themed common interest group pages suddenly appeared on the social networking website Facebook. With alarming titles like “Stop bill C-51 from banning all natural health products!” these pages promote wildly unlikely claims about C-51, while urgently soliciting people to attend scheduled protest rallies and write letters to their Members of Parliament (MPs).
But who was behind it all? Nothing at StopC51.com disclosed the authors of the site, nor did the site provide a contact address for the site’s administrators. But, it was a pretty thin facade: the 1-888 contact number for StopC51.com rally organizing is actually the phone number for a controversial online supplement company called Truehope Nutritional Support Ltd.
Truehope has long been embroiled in a series of battles with Health Canada regarding their drug “Truehope EMPowerplus,” which is a $70 per bottle mail order multivitamin sold for the treatment of bipolar disorder and “multiple deficiencies in numerous areas of the body including the Central Nervous System.” Not surprisingly, Health Canada doubted the implausible marketing hype that an overpriced multivitamin was successful in “reducing/eliminating the symptoms of bipolar disorder and other mental illnesses in thousands of individuals.” In any event, Health Canada advisories explained, “It is a drug … which has not been approved for sale in Canada.”
The truth is that:
Under C-51, the existing Natural Health Products Regulations (which came into effect in 2004 after extensive consultation with the natural health products industry) remain the law of the land. Even the standards for compliance action remain the same (a standing risk-based policy that explicitly deemphasizes vitamins, minerals, and homeopathic preparations). C-51 merely increases Health Canada’s ability to deter criminals from ignoring the existing laws.
Filed under: Commentary on news & events | Tagged: natural health products, patient safety | Leave a Comment »


Patient coalition welcomes drug safety measures; progressive, flexible approach benefits patients
The Canadian government has recently introduced a Bill (C-51), which proposes to strengthen existing health regulations in order to better regulate natural health products and improve patient safety. The following statement of support from Canada’s Best Medicines Coaltion is one of many from patient groups around the country:
Filed under: Commentary on news & events | Tagged: Bill C-51, drug regulation, patient safety | Leave a Comment »