mPedigree was recently announced as the Best Security Start-up in 2010 by the Global Security Challenge. mPedigree from Ghana is the first system in the world which enables consumers and patients to verify the authenticity of their medicines by sending a free text message of the unique, product-embossed codes.
Across the developing world, especially in West Africa, the issue of fake and counterfeit medication has become a huge problem – the WHO estimates that in many emerging markets, up to 30% of drugs are compromised. The growing sophistication of cheap graphic software and hardware kit means that packaging, including traditional security features such as holograms, can be perfectly replicated by even smalltime counterfeit operators making the need for a highly robust but economically feasible system urgent.
While being just as robust as emerging methods such as EMID and RFID, and far more secure than holograms, the mPedigree approach is widely accessible through basic text messaging, requires no specialist equipment or training, is free to access for consumers, and a fraction of the price of holograms, and RFID and EMID techniques.
mPedigree has been awarded $200,000 sponsored by the Technical Support Working Group of the US Department of Defense and mentorship from Advent Venture Partners.
Filed under: Africa, Commentary on news & events, Counterfeit drugs, Innovation, Public health | Tagged: Africa, Counterfeit drugs, counterfeit medicines, global health, mobile health, patient safety, Public health | Leave a Comment »